In an update at the end of that entry, I added a link to a mysterious countdown. If you click on the link now, you will be taken to JKR's announcement of the opening of Pottermore.
Pottermore is a new JKR enterprise, aimed at getting even more kids to read and to enjoy reading, using her Harry Potter books as the vehicle to get there. As far as I can tell, it doesn't cost a user anything to join up. The official opening date is October, but a lucky few will gain early access to Pottermore before then.
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