A Jerry Garcia Christmas tie |
Jerry Garcia was a talented musician. He made his mark in the world as the lead guitarist and a vocalist for the rock group The Grateful Dead, until he died of a heart attack in 1995.
Everyone knows about his musical career, but few people know about his graphic arts career.
And many people who wear J. Garcia neckties don't realize that it's that "J. Garcia".
Jerry Garcia was an artist?!
My abridged version of the story is this.
Garcia was both a talented musician and a talented artist. His plan, a laid-back and casual plan, was to make a living with his art, and to sing, write music, and play guitar on the side. In 1961, he survived a horrific car accident that killed one person and seriously injured Garcia and two friends. The accident was a turning point in his life, and he decided he needed to take something seriously. So he set his drawing and painting aside and devoted himself to the guitar. After four years of playing with various groups, he and some friends formed the band that became The Grateful Dead.
In 1980, after the band became successful, Garcia returned to the graphic arts. He exhibited his work at the Weir Gallery in Berkeley, California. He monetized his craft by creating beautiful silk scarves and neckties and selling them under the "J. Garcia" brand. Garcia's silk-screened tie designs were unlike the traditional geometric designs. They were attractive and eye-catching, without being crazy or obnoxious. While I wouldn't say they took the world by storm, they definitely attracted a following. They were sold worldwide in department stores, men's apparel stores, and online.
It's ironic that his two worlds didn't overlap very much. Many of his necktie fans don't know that he was a rock'n'roll superstar; likewise, many of his music fans don't know that he made neckties.
And many people who bought his ties didn't realize that the "J. Garcia" on the necktie label was the same J. Garcia that played for the Dead.