For one, they released a free version of their Visual Studio software development tools for hobbyists and
For another, they released a free virus protection package that is small, quiet, effective, and VERY polite, compared to many of the other packages out there.
Now word comes from Forbes magazine that Windows 10 will be available as a free upgrade from Windows 7 and Windows 8, for the first year of its release. Author Gordon Kelly digs into Microsoft's astute reasoning behind offering the free release. It makes good sense from a business, technical and financial point of view, if you follow Kelly's reasoning.
I'm going to wait for some early reviews of the released version of the OS before I make the jump. Microsoft's track record with software releases since Windows 3.1 has been spotty. WinXP was great, Vista stunk, Win7 has been pretty good, Win8 was avoidable, Win9 never happened. But if Win10 gets good reviews, if it looks like a worthy successor to both XP and Win7, I'll jump on the bandwagon. It's worth it for me.
And Microsoft is betting that it will be worth it for millions of other users.